RUSCONA and GLAMORA seem to be some fastest-growing nail and beauty brands in Europe. They found their way from a local company to an international network with dozens of thousands of professionals served every day. The innovation comes after innovation and each new product is better than the previous one. No wonder RUSCONA decided to make a bold step and open the first social network for all nail lovers and nail professionals.
THE intrepid category leader
The decision-making process was hard at first. Why should we open a social network for the content, that is largely available on all existing (a few) social networks? You can find lots of nail inspiration on Facebook, Instagram, or Pinterest. But you know the drill. To really get to the quality content, you need to go through shitty stuff like tons of advertising, politics, shared posts, blog posts, video, memes, gifs, covid, inspiration, or conspiration theories…..grrr, you name it.
RUSCONA team gave the network the green light. The rest is history. RUSCONA Shine nail network was born. Clean, simple, and strictly focused on one topic and one and only. Nails. We are grateful RUSCONA guys trusted our MVP. The network was released with basic features, iOS app, and a website. Still, it was an immediate success. The community jumped into the app and over the year has created thousands and thousands of posts and generated tons of pictures.
RUSCONA shine in numbers
- The number of active users is close to 5.000. Remember, only iOS app is out (Android will be released in 2Q 2022) and the network focus on Czech and Slovak proffesionals only. For now.
- RUSCONA online store in Czech Republic and Slovakia gained thousands and thousands of quality backlinks from the network thanks to users tagging RUSCONA products.
- The network is now ready for a full internation rollout. Once the Android app is out and the latest version of Conectin backend is released, the Shine will grow exponentially.
- With almost 20.000 photos the RUSCONA Shine network is even now, in early phases, one of the richest sources for nail inspiration in the world.
